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Retail Management - 11th edition

Retail Management (ISBN10: 0136087582; ISBN13: 9780136087588)
ISBN13: 978-0136087588
ISBN10: 0136087582

This edition has also been released as:
ISBN13: 978-0136087946
ISBN10: 0136087949

Summary: This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.
The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with t ...show morehe customer and integrating and controlling the retail strategy.
For retail training directors. ...show less

Edition/Copyright: 11TH 10
Cover: Hardcover
Publisher: Prentice Hall, Inc.
Published: 08/07/2009
International: No

Other Editions of Retail Management:


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Upper Saddle River, NJ 2009 Hard cover 11th ed. Fair. Sewn binding. Cloth over boards. 654 p. Contains: Illustrations, color, Tables, black & white, Figures.
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