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Retail Management

Retail Management - 11th edition

Retail Management - 11th edition

ISBN13: 9780136087588

ISBN10: 0136087582

Retail Management by Barry Berman and Joel R Evans - ISBN 9780136087588
Cover type: Hardback
Edition: 11TH 10
Copyright: 2010
Publisher: Prentice Hall, Inc.
Published: 2010
International: No
Retail Management by Barry Berman and Joel R Evans - ISBN 9780136087588

ISBN13: 9780136087588

ISBN10: 0136087582

Cover type: Hardback
Edition: 11TH 10

List price: $209.25

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Summary

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.
The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.
For retail training directors.

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