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Retail Management - 12th edition

Retail Management (ISBN10: 0132720825; ISBN13: 9780132720823)
ISBN13: 978-0132720823
ISBN10: 0132720825

Summary: The text that helps readers thrive in today's retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text,Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.

Edition/Copyright: 12TH 13
Cover: Hardback
Publisher: Pearson
Published: 08/03/2012
International: No

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