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Retailing Management - With CD - 5th edition

by Michael Levy and Barton A. Weitz

Retailing Management - With CD (ISBN10: 0072553928; ISBN13: 9780072553925)
ISBN13: 978-0072553925
ISBN10: 0072553928

This edition has also been released as:
ISBN13: 978-0071215732
ISBN10: 0071215735

Summary: Retailing Management, 5/e, by Levy and Weitz, is the best selling retailing textbook in the Retailing market. Known for its strategic look at retailing and very current coverage, text is organized around a model of strategic decision-making. Melody Vargus, the retail industry editor for attests to the thorough, up-to-date coverage of retailing by saying, "If you only have space for one retail general reference work, this Levy and Weitz, Retailing Manag moreement is a great choice." The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The fifth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. and layout. less

Edition/Copyright: 5TH 04
Publisher: Richard D. Irwin, Inc.
Year Published: 2004
International: No

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