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Retailing Management - With CD

Retailing Management - With CD - 5th edition

ISBN13: 978-0072553925

Cover of Retailing Management - With CD 5TH 04 (ISBN 978-0072553925)
ISBN13: 978-0072553925
ISBN10: 0072553928
Cover type:
Edition/Copyright: 5TH 04
Publisher: Richard D. Irwin, Inc.
Published: 2004
International: No

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Retailing Management - With CD - 5TH 04 edition

ISBN13: 978-0072553925

Michael Levy and Barton A. Weitz

ISBN13: 978-0072553925
ISBN10: 0072553928
Cover type:
Edition/Copyright: 5TH 04
Publisher: Richard D. Irwin, Inc.

Published: 2004
International: No
Summary

Retailing Management, 5/e, by Levy and Weitz, is the best selling retailing textbook in the Retailing market. Known for its strategic look at retailing and very current coverage, text is organized around a model of strategic decision-making. Melody Vargus, the retail industry editor for About.com attests to the thorough, up-to-date coverage of retailing by saying, "If you only have space for one retail general reference work, this Levy and Weitz, Retailing Management is a great choice." The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The fifth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. and layout.

Table of Contents

Section 1: The World of Retailing

1. Introduction to the World of Retailing
2. Types of Retailers
3. Multi-Channel Retailing--A View into the Future
4. Customer Buying Behavior

Section 2: Retailing Strategy

5. Retail Market Strategy
6. Financial Strategy
7. Retail Locations
8. Site Selection
9. Human Resource Management
10. Information Systems and Supply Chain Management
11. Customer Relationship Management

Section 3: Merchandise Management

12. Planning Merchandise Assortments
13. Buying Systems
14. Buying Merchandise
15. Pricing
16. Retail Communication Mix

Section 4: Store Management

17. Managing the Store
18. Store Layout, Design, and Visual Merchandising
19. Customer Service

Section 5: Cases

Glossary
Notes
Credits
Index

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Cover of Retailing Management 6th edition

Retailing Management - 6th edition

ISBN13: 978-0073019789
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