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Retailing Management - 6th edition

Retailing Management (ISBN10: 007301978X; ISBN13: 9780073019789)
ISBN13: 978-0073019789
ISBN10: 007301978X

Summary: Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market.

Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The te ...show morext's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.

The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.

Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.

New Features

  • More Extensive Treatment of New Technologies and Methods are highlighted throughout the text, underscoring to students the importance of the use of the Internet for providing information and selling products and services to customers (Chapter 3); Application of geographic information system (GIS) technology for store location (Chapter 8); Internet applications for effective human resource management (Chapter 9); Integrated supply chain management systems, RFID, and CPFR (collaboration, planning, forecasting and replenishment) systems (Chapter 10); Analysis of customer databases to identify and tailor offering to best customer (Chapter 11); Reverse auctions for buying merchandise (Chapter 14); Use of profit optimization decision support systems for setting prices in different markets and taking markdowns (Chapter 15); Development of targeted promotions using customer databases (Chapter 16); Decision support systems for scheduling sales associates (Chapter 17); Creation of planograms to optimize the sales and profits from merchandise categories (Chapter 18); and Use of in-store kiosks, digital signage, and the Internet to improve customer service (Chapter 19).
  • Greater Emphasis on International Retailing features material covering the cultural impacts on buying behavior (Chapter 4); keys to successful entry into international markets (Chapter 5); evaluation of international growth opportunities (Chapter 6); global sourcing of merchandise (Chapter 14); and employee management issues in international markets (Chapters 9 and 17).
  • Updated Material on Legal and Ethical Issues Confronting Retailers includes diversity and the glass ceiling (Chapter 9); legal issues affecting purchasing and pricing merchandise (Chapter 14, 15); sexual harassment and discrimination in hiring and promotions (Chapter 16); and store design in light of the American with Disabilities Act (ADA) (Chapter 18).
  • Text reorganization features a number of the more complex chapters have been reorganized to facilitate the learning process of students; most of the text's examples are new and/or updated; the book is about 75 pages shorter as a result of carefully editing; and there is a greater overall emphasis on the role of technologies--providing more global and service examples, and increasing the treatment of ethical and legal issues
...show less

Edition/Copyright: 6TH 07
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 04/28/2006
International: No

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