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Retailing Management

Retailing Management - 7th edition

ISBN13: 978-0073381046

Cover of Retailing Management 7TH 09 (ISBN 978-0073381046)
ISBN13: 978-0073381046
ISBN10: 0073381047
Cover type: Hardback
Edition/Copyright: 7TH 09
Publisher: Richard D. Irwin, Inc.
Published: 2009
International: No

List price: $271.75

Retailing Management - 7TH 09 edition

ISBN13: 978-0073381046

Michael Levy and Barton A. Weitz

ISBN13: 978-0073381046
ISBN10: 0073381047
Cover type: Hardback
Edition/Copyright: 7TH 09
Publisher: Richard D. Irwin, Inc.

Published: 2009
International: No
Summary

The third edition stays on top of the latest topics and developments including; changing demographics of retail marketing, the growth of new retail formats, the use of communication and information technology to enable quick response to market dynamics, the importance of customer services, the development of the vendor-retailer partnering relationships, the importance of building on employee diversity. It reflects the changing job market with the centralization of the buying function, limited jobs for buyers, and the emergence of store management positions.