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Retailing Management (Canadian) - 05 edition

Retailing Management (Canadian) (ISBN10: 0070931739; ISBN13: 9780070931732)
ISBN13: 978-0070931732
ISBN10: 0070931739

Summary: The Canadian Edition of Retailing Management by Levy, Weitz, and Beattie is known for its strategic look at retailing and very current coverage. The text is organized around a model of strategic decision-making. Melody Vargus, the retail industry editor for About.com, attests to the thorough, up-to-date coverage of retailing by saying, "If you only have space for one retail general reference work, Retailing Management is a great choice." The text provides a
balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.

The Canadian edition continues the cutting-edge coverage of the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. The text has been heavily revised for the Canadian market, seamlessly integrating Canadian examples and data, reorganizing chapters, and further updating material to benefit student and instructor alike!
...show more
Summary: The Canadian Edition of Retailing Management by Levy, Weitz, and Beattie is known for its strategic look at retailing and very current coverage. The text is organized around a model of strategic decision-making. Melody Vargus, the retail industry editor for About.com, attests to the thorough, up-to-date coverage of retailing by saying, "If you only have space for one retail general reference work, Retailing Management is a great choice." The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.

The Canadian edition continues the cutting-edge coverage of the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. The text has been heavily revised for the Canadian market, seamlessly integrating Canadian examples and data, reorganizing chapters, and further updating material to benefit student and instructor alike! ...show less

Edition/Copyright: 05
Cover:
Publisher: McGraw-Hill Ryerson
Year Published: 2005
International: No



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