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Retailing Management (Canadian)

Retailing Management (Canadian) - 05 edition

ISBN13: 978-0070931732

Cover of Retailing Management (Canadian) 05 (ISBN 978-0070931732)
ISBN13: 978-0070931732
ISBN10: 0070931739
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Edition/Copyright: 05
Publisher: McGraw-Hill Ryerson
Published: 2005
International: No

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Retailing Management (Canadian) - 05 edition

ISBN13: 978-0070931732

Michael Levy, Barton Weitz and Sheryn Beattie

ISBN13: 978-0070931732
ISBN10: 0070931739
Cover type:
Edition/Copyright: 05
Publisher: McGraw-Hill Ryerson

Published: 2005
International: No
Summary

The Canadian Edition of Retailing Management by Levy, Weitz, and Beattie is known for its strategic look at retailing and very current coverage. The text is organized around a model of strategic decision-making. Melody Vargus, the retail industry editor for About.com, attests to the thorough, up-to-date coverage of retailing by saying, "If you only have space for one retail general reference work, Retailing Management is a great choice." The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.

The Canadian edition continues the cutting-edge coverage of the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. The text has been heavily revised for the Canadian market, seamlessly integrating Canadian examples and data, reorganizing chapters, and further updating material to benefit student and instructor alike!

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