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Retailing Management / With Two 3.5" Disks

Retailing Management / With Two 3.5" Disks - 3rd edition

ISBN13: 978-0256223460

ISBN13: 978-0256223460
ISBN10: 0256223467
Cover type:
Edition/Copyright: 3RD 98
Publisher: Richard D. Irwin, Inc.
Published: 1998
International: No

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Retailing Management / With Two 3.5" Disks - 3RD 98 edition

ISBN13: 978-0256223460

Michael Levy and Barton W. Weitz

ISBN13: 978-0256223460
ISBN10: 0256223467
Cover type:
Edition/Copyright: 3RD 98
Publisher: Richard D. Irwin, Inc.

Published: 1998
International: No
Summary

The third edition stays on top of the latest topics and developments including; changing demographics of retail marketing, the growth of new retail formats, the use of communication and information technology to enable quick response to market dynamics, the importance of customer services, the development of the vendor-retailer partnering relationships, the importance of building on employee diversity. It reflects the changing job market with the centralization of the buying function, limited jobs for buyers, and the emergence of store management positions.
New ch 3 on electronic retailing
New second location chapter 11
Old ch 19 (Retail Evaluation and Control) deleted and material integrated.
Integrated Internet exercises in select chapters
Services, Global, and small business examples integrated throughout
Multiple screens from the ARTHUR program in ch 13
High profile Internet addresses as appendix to ch 3
Expanded coverage of International sourcing decisions in ch 14
Solid coverage of activity based costing in ch 7
Quick response inventory systems in ch 9
Vendor source tagging found in ch's 9 & 17
Career profile of a Prominent Retailing Personality.
Expanded Coverage of Category Management in CH #12.
Levy/Weitz continues to take a strategic perspective
Ch 1 contains a retail decision making framework which is a guideline for students.
Refacts feature found in the margin are interesting retailing facts and issues
Cases can be found in each section
Retailing view boxes with real-world and current examples

Table of Contents

Section 1

1. Introduction to the World of Retailing
2. Store-Based Retailing
3. Nonstore Retailing--Electronic Retailing and Catalogs
4. The Changing Nature of the Retail Environment
5. Customer Buying Behavior

Section 2 Retailing Strategy

6. Retail Market Strategy
7. Financial Strategy
8. Retail Locations
9. Retail Site Selection
10. Retail Organization and Human Resource Management
11. Integrated Retail Information and Distribution Systems

Section 3 Merchandise Management

12. Planning Merchandise Assortments
13. Merchandise Buying Systems
14. Buying Merchandise
15. Pricing
16. The Retail Promotion Mix

Section 4 Store Management and Operations

17. Managing Store Employees and Reducing Inventory Loss
18. Store Layout, Design, and Visual Merchandising
19. Managing Customer Service
20. Retail Selling

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