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Summary: The third edition stays on top of the latest topics and developments including; changing demographics of retail marketing, the growth of new retail formats, the use of communication and information technology to enable quick response to market dynamics, the importance of customer services, the development of the vendor-retailer partnering relationships, the importance of building on employee diversity. It reflects the changing job market with the centralization of the buying function, ...show morelimited jobs for buyers, and the emergence of store management positions.
New ch 3 on electronic retailing
New second location chapter 11
Old ch 19 (Retail Evaluation and Control) deleted and material integrated.
Integrated Internet exercises in select chapters
Services, Global, and small business examples integrated throughout
Multiple screens from the ARTHUR program in ch 13
High profile Internet addresses as appendix to ch 3
Expanded coverage of International sourcing decisions in ch 14
Solid coverage of activity based costing in ch 7
Quick response inventory systems in ch 9
Vendor source tagging found in ch's 9 & 17
Career profile of a Prominent Retailing Personality.
Expanded Coverage of Category Management in CH #12.
Levy/Weitz continues to take a strategic perspective
Ch 1 contains a retail decision making framework which is a guideline for students.
Refacts feature found in the margin are interesting retailing facts and issues
Cases can be found in each section
Retailing view boxes with real-world and current examples ...show less
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