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Rhetoric in Popular Culture

Rhetoric in Popular Culture - 2nd edition

ISBN13: 978-1412914376

Cover of Rhetoric in Popular Culture 2ND 06 (ISBN 978-1412914376)
ISBN13: 978-1412914376
ISBN10: 141291437X
Edition: 2ND 06
Copyright: 2006
Publisher: Sage Publications, Inc.
Published: 2006
International: No

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Rhetoric in Popular Culture - 2ND 06 edition

ISBN13: 978-1412914376

Barry Brummett

ISBN13: 978-1412914376
ISBN10: 141291437X
Edition: 2ND 06
Copyright: 2006
Publisher: Sage Publications, Inc.
Published: 2006
International: No
Summary

This book joins together two vital scholarly traditions: rhetorical criticism and critical studies. With updated examples from popular culture throughout the text; updated material on Marxist, psychoanalytic, feminist, media-centered, and culture-centered criticism; as well as a new discussion on "super-signs", neo-Aristotelian methods, and intertextuality, the text enables students to apply the growing and cutting-edge methodologies of critical studies to the study of rhetoric, and to link those new approaches to the rhetorical tradition.

In Part I, students are introduced to rhetoric as a concept, to the history of rhetoric, and to a method for doing rhetorical criticism. The chapters in Part I are theoretical and methodological, introducing the central concepts of rhetoric and culture, explaining the conceptual and political bases of traditional rhetorical theory, discussing the critical process in general, and comparing five specific groups of critical methods: Marxist, feminist/psychoanalytic, dramatistic/narrative, media-centered, and culture-centered. In Part II, sample critical essays/case studies show how the critical methods discussed in Part I can be used to study the rhetoric of extended texts at length. The chapters in Part II are critical analyses, designed to show how critical methods can be used to study the rhetoric of extended texts at length.

Key Features:

  • Shows the development from the rhetorical tradition (and its emphasis on the study of speeches) to contemporary popular culture analysis
  • Explores the study of popular culture discourse as it relates the history of the discipline
  • Provides useful (and fun) questions and mini-assignments throughout the text to help students understand the practical applications and relevance of rhetorical concepts in everyday life
  • Draws on recent work in semiotics and cultural studies to apply critical methods to texts from popular culture (e.g., print ads, music videos, TV advertisements, movies & TV shows)
  • New companion Web site contains audio and visual material (such as print advertisements, music video clips, TV advertisements, and clips from TV shows and movies) and accompanies discussions within the text

Table of Contents

Preface

Part I: Theory

1. Rhetoric and Popular Culture

The Rhetoric of Everyday Life
The Building Blocks of Culture: Signs
The Building Blocks of Culture: Artifacts
Definitions of Culture
Characteristics of Cultures
Summary and Review
Looking Ahead

2. Rhetoric and the Rhetorical Tradition

Definitions in General
The Rhetorical Tradition: Ancient Greece
Two Legacies from the Greek Rhetorical Tradition
Definitions of Rhetoric after Plato
Rhetoric in the Eighteenth Century
New Theoreis (and Realities) Emerge in the Twentieth Century
Interrelated Twentieth Century Changes
The Texts of Popular Culture
Summary and Review
Looking Ahead

3. Rhetorical Methods in Critical Studies

Texts as Sites of Struggle
Three Characteristics of Critical Studies
Finding a Text
Defining a Context
"Inside" the Text
The Text in Context: Metonymy, Power, Judgment
Summary and Review
Looking Ahead

4. Varieties of Rhetorical Criticism

An Introduction to Critical Perspectives
Marxist Criticism
Visual Rhetorical Criticism
Psychoanalytic Criticism
Feminist Criticism
Dramatistic/Narrative Criticism
Media-centered Criticism
Culture-centered Criticism
Summary and Review
Looking Ahead

Part II: Application

5. Paradoxes of Personalization: Race Relations in Milwaukee

The Problem of Personalization
The Scene and Focal Events
Tragedy and Metonymy
The Paradox of Identification
The Paradox of Action: The Public and the Personal
Some Solutions
Stepping Back from the Critique

6. On Hip Hop, Written with the Help of the Reader

Hip Hop Is about African Americans
False Claim #1: African American Culture Is Violent
False Claim #2: African American Culture is Sexual
False Claim #3: African American Culture Is Crassly Materialistic
Conclusion

7. Simulational Selves, Simulational Culture in Groundhog Day

Simulation and Groundhog Day

8. Media and Representation in Rec.Motorcycles

Tokens of Expertise
Tokens of Experience
Conclusion
Works Cited
Suggested Readings
Marxist Criticism
Visual Rhetorical Criticism
Psychoanalytic Criticism
Feminist Rhetorical Criticism
Dramatistic/Narrative Criticism
Culture-centered Criticism
Media-centered Criticism

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Cover of Rhetoric in Popular Culture 3rd edition

Rhetoric in Popular Culture - 3rd edition

ISBN13: 978-1412975681
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