Summary: This book joins together two vital scholarly traditions: rhetorical criticism and critical studies. With updated examples from popular culture throughout the text; updated material on Marxist, psychoanalytic, feminist, media-centered, and culture-centered criticism; as well as a new discussion on "super-signs", neo-Aristotelian methods, and intertextuality, the text enables students to apply the growing and cutting-edge methodologies of critical studies to ...show morethe study of rhetoric, and to link those new approaches to the rhetorical tradition.
In Part I, students are introduced to rhetoric as a concept, to the history of rhetoric, and to a method for doing rhetorical criticism. The chapters in Part I are theoretical and methodological, introducing the central concepts of rhetoric and culture, explaining the conceptual and political bases of traditional rhetorical theory, discussing the critical process in general, and comparing five specific groups of critical methods: Marxist, feminist/psychoanalytic, dramatistic/narrative, media-centered, and culture-centered. In Part II, sample critical essays/case studies show how the critical methods discussed in Part I can be used to study the rhetoric of extended texts at length. The chapters in Part II are critical analyses, designed to show how critical methods can be used to study the rhetoric of extended texts at length.
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