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SPIN Works! A Media Guidebook for the Rest of Us

SPIN Works! A Media Guidebook for the Rest of Us - 00 edition

ISBN13: 978-0963368799

Cover of SPIN Works! A Media Guidebook for the Rest of Us 00 (ISBN 978-0963368799)
ISBN13: 978-0963368799
ISBN10: 0963368796
Cover type: Paperback
Edition/Copyright: 00
Publisher: Independent Media Institute
Published: 2000
International: No

List price: $20.00

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SPIN Works! A Media Guidebook for the Rest of Us - 00 edition

ISBN13: 978-0963368799

Robert Bray

ISBN13: 978-0963368799
ISBN10: 0963368796
Cover type: Paperback
Edition/Copyright: 00
Publisher: Independent Media Institute

Published: 2000
International: No
Summary

SPIN Works! A media guidebook for communicating values and shaping opinion. SPIN Works! is an activist-friendly and extremely useful media guidebook produced by the SPIN Project. Comprising some 115 pages, the guidebook is full of tips, tactics and strategies designed to give grassroots organizers and people interested in positive social change skills for shaping public opinion on their issues through the press. Written with flair, humor and practicality, the guidebook is divided into five sections: The Basics, The Message, Moving the Message, Reacting to Media Coverage, and Media and Community. It also contains an extensive resource section, numerous case studies, scores of how to check lists, several media models and much more.

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