Summary: SPIN Works! A media guidebook for communicating values and shaping opinion. SPIN Works! is an activist-friendly and extremely useful media guidebook produced by the SPIN Project. Comprising some 115 pages, the guidebook is full of tips, tactics and strategies designed to give grassroots organizers and people interested in positive social change skills for shaping public opinion on their issues through the press. Written with flair, humor and practicality, the guidebo ...show moreok is divided into five sections: The Basics, The Message, Moving the Message, Reacting to Media Coverage, and Media and Community. It also contains an extensive resource section, numerous case studies, scores of how to check lists, several media models and much more. ...show lessEdition/Copyright: 00
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