Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Search Engine Marketing, Inc: Driving Search Traffic to Your Company's Web Site -With DVD - 2nd edition

Search Engine Marketing, Inc: Driving Search Traffic to Your Company`s Web Site -With DVD (ISBN10: 0136068685; ISBN13: 9780136068686)
ISBN13: 978-0136068686
ISBN10: 0136068685

Summary: The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present todayr's best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through al ...show morel the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect todayr's latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. Your'll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. The authors systematically address every issue your're likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. Your'll learn how to: Identify and leverage new search engine marketing opportunities arising from social media Align search engine marketing with your companyr's evolving strategic and tactical goals Implement programs that drive sustainable improvements-not counterproductive quick fixes Systematically optimize your existing Web site search programs Manage the unique marketing challenges associated with large sites Create monthly scorecards and use them to drive improvement Provide effective guidance to content developers and designers, in language theyr'll understand Automate checking and reporting for every page on your site Choose effective target keywords, optimize your content, and attract links Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools Measure site-wide success rates across multiple systems and technologies Hire the right SEO consultant-and avoid the wrong ones Whether your're a marketing, Web, or IT professional, product manager, or content specialist,Search Engine Marketing, Inc.,Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly. ...show less

Edition/Copyright: 2ND 09
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 09/19/2008
International: No

Other Editions of Search Engine Marketing, Inc: Driving Search Traffic to Your Company's Web Site -With DVD:


List Price: $54.99
Used  Currently Sold Out
New  Currently Sold Out
Rental $16.49
Due back 12/19/2014
Rental
Save $38.50 (70%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
Marketplace sellers starting at $1.99

20 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Search Engine Marketing, Inc: Driving Search Traffic to Your Company's Web Site -With DVD
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (20)  |  New (7)  |  Like New (4)  |  Very Good (1)  |  Good (4)  |  Acceptable (4)

Price
 
Condition
Seller
Comments
$37.60
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
GoodwillTucson
Tucson, AZ
Seller Rating: 4.47
Please Read This Description- Used - Acceptable. Binding in good condition, light wear around edges. Light scuffs and scratches front and back. No apparent writing/highlighting throughout. --Please re ...show moread our Seller Info and Policies prior to placing your order. Stock photo used for item picture. ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Goodwill Industries of SA
Tucson, AZ
Seller Rating: 4.61
Acceptable Please Read This Description-Used-Acceptable. Binding in good condition, light wear around edges. Light scuffs and scratches front and back. No apparent writing/highlighting throughout. - ...show more-Please read our Seller Info and Policies prior to placing your order. Stock photo used for item picture. ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Goodwill BookWorks
Austin, TX
Seller Rating: 4.17
A book with obvious wear. May have some damage to the cover or binding but integrity is still intact. There might be writing in the margins, possibly underlining and highlighting of text, but no missi ...show moreng pages or anything that would compromise the legibility or understanding of the text. ...show less
$17.95
+$3.99 s/h
Add marketplace to your cart
Good
omgtextbooks
Pueblo West, CO
Seller Rating: 4.17
Upper Saddle River, NJ 2009 Other 2nd ed. Good.
$24.75
+$3.99 s/h
Add marketplace to your cart
Good
Crashing Rocks Bookstore
Punta Gorda, FL
Seller Rating: 3.91
0136068685 USED BOOK in good condition| No supplements| Normal wear to cover, edges, spine, corners, and pages | Writing / highlighting | Inventory stickers | Satisfaction guaranteed!
$33.96
+$3.99 s/h
Add marketplace to your cart
New
GreatBookPrices
Westminster, MD
Seller Rating: 4.19
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
$33.97
+$3.99 s/h
Add marketplace to your cart
New
PaperbackshopUS
Secaucus, NJ
Seller Rating: 4.49
New Book. Shipped from US within 4 to 14 business days. Established seller since 2000
$35.05
+$3.99 s/h
Add marketplace to your cart
New
indoo
Avenel, NJ
Seller Rating: 4.16
BRAND NEW
$35.22
+$3.99 s/h
Add marketplace to your cart
LikeNew
GreatBookPrices
Westminster, MD
Seller Rating: 4.19
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
$37.12
+$3.99 s/h
Add marketplace to your cart
New
MovieMars-Books
Indian Trail, NC
Seller Rating: 4.35
"BRAND NEW. 30 Day Satisfaction Guarantee. Quick International Airmail!"
Page:   1     2     |   Next >
Close
Close
Close