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Search : How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Search : How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - 05 edition

ISBN13: 978-1591841418

Cover of Search : How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture 05 (ISBN 978-1591841418)
ISBN13: 978-1591841418
ISBN10: 1591841410
Cover type: Paperback
Edition/Copyright: 05
Publisher: Portfolio
Published: 2005
International: No

List price: $17.00

Search : How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - 05 edition

ISBN13: 978-1591841418

John Battelle

ISBN13: 978-1591841418
ISBN10: 1591841410
Cover type: Paperback
Edition/Copyright: 05
Publisher: Portfolio

Published: 2005
International: No
Summary

What does the world want? According to John Battelle, a company that answers that question--in all its shades of meaning--can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing.

But The Search offers much more than the inside story of Google's triumph. It's a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.