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Search : How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - 05 edition

Search : How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (ISBN10: 1591841410; ISBN13: 9781591841418)
ISBN13: 978-1591841418
ISBN10: 1591841410

This edition has also been released as:
ISBN13: 978-1591840886
ISBN10: 1591840880

Summary: What does the world want? According to John Battelle, a company that answers that question--in all its shades of meaning--can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing.

But The Search offers much more than the inside story of Google's triumph. It's a big-picture book about the past, present, and future of search technology and the enormous impact i
t's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
...show more
Summary: What does the world want? According to John Battelle, a company that answers that question--in all its shades of meaning--can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing.

But The Search offers much more than the inside story of Google's triumph. It's a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. ...show less

Edition/Copyright: 05
Cover: Paperback
Publisher: Portfolio
Year Published: 2005
International: No



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