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Seeing Is Believing

Seeing Is Believing - 4th edition

ISBN13: 978-0073512020

Cover of Seeing Is Believing 4TH 12 (ISBN 978-0073512020)
ISBN13: 978-0073512020
ISBN10: 0073512028
Cover type: Paperback
Edition/Copyright: 4TH 12
Publisher: McGraw-Hill Publishing Company
Published: 2012
International: No
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Seeing Is Believing - 4TH 12 edition

ISBN13: 978-0073512020

Arthur Asa Berger

ISBN13: 978-0073512020
ISBN10: 0073512028
Cover type: Paperback
Edition/Copyright: 4TH 12
Publisher: McGraw-Hill Publishing Company

Published: 2012
International: No
Summary

Seeing is Believing: An Introduction to Visual Communicationuses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.

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