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Selling - Text Only

Selling - Text Only - 6th edition

ISBN13: 978-0073136905

Cover of Selling - Text Only 6TH 07 (ISBN 978-0073136905)
ISBN13: 978-0073136905
ISBN10: 0073136905
Cover type: Hardback
Edition: 6TH 07
Copyright: 2007
Publisher: Richard D. Irwin, Inc.
Published: 2007
International: No

List price: $173.75

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Selling - Text Only - 6TH 07 edition

ISBN13: 978-0073136905

Barton A. Weitz, Stephen B. Castleberry and John F. Tanner

ISBN13: 978-0073136905
ISBN10: 0073136905
Cover type: Hardback
Edition: 6TH 07
Copyright: 2007
Publisher: Richard D. Irwin, Inc.
Published: 2007
International: No
Summary

New Features

  • Sales Technology Box: Appearing at least once per chapter, these boxes apply concepts to current uses of technology. Since many students today are tech savvy, the material will be easily relatable.
  • Ethics Problems: Each chapter contains a minimum of 2 ethical questions at the end of every chapter, preparing students to approach complicated selling situations with utmost character and integrity.
  • Chapter Opening Vignettes: Each chapter opens with a description of a former student who is now successful in the world of sales. This feature gives current students a realistic sense of what it is like to be a sales person today. These first-person testimonials are especially compelling because it shows how concepts learned in the classroom can translate into the real world.
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