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Selling - Text Only - 6th edition

Selling - Text Only (ISBN10: 0073136905; ISBN13: 9780073136905)
ISBN13: 978-0073136905
ISBN10: 0073136905

Summary: New Features
  • Sales Technology Box: Appearing at least once per chapter, these boxes apply concepts to current uses of technology. Since many students today are tech savvy, the material will be easily relatable.
  • Ethics Problems: Each chapter contains a minimum of 2 ethical questions at the end of every chapter, preparing students to approach complicated selling situations with utmost characte
    r and integrity.
  • Chapter Opening Vignettes: Each chapter opens with a description of a former student who is now successful in the world of sales. This feature gives current students a realistic sense of what it is like to be a sales person today. These first-person testimonials are especially compelling because it shows how concepts learned in the classroom can translate into the real world.
...show more
Summary: New Features
  • Sales Technology Box: Appearing at least once per chapter, these boxes apply concepts to current uses of technology. Since many students today are tech savvy, the material will be easily relatable.
  • Ethics Problems: Each chapter contains a minimum of 2 ethical questions at the end of every chapter, preparing students to approach complicated selling situations with utmost character and integrity.
  • Chapter Opening Vignettes: Each chapter opens with a description of a former student who is now successful in the world of sales. This feature gives current students a realistic sense of what it is like to be a sales person today. These first-person testimonials are especially compelling because it shows how concepts learned in the classroom can translate into the real world.
...show less

Edition/Copyright: 6TH 07
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Year Published: 2007
International: No

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