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Services Marketing - 6th edition

Services Marketing (ISBN10: 0078112052; ISBN13: 9780078112058)
ISBN13: 978-0078112058
ISBN10: 0078112052

Summary: Services Marketing, 6/e, is written for students and businesspeople who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.

In addition to standar ...show mored marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers. ...show less

Edition/Copyright: 6TH 13
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 03/12/2012
International: No

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London 2012 Hard cover 6th Revised edition. Revised. Good. Good condition with only a handful of pages with highlighting-Very minor wear on cover and edges except dent on bottom back cover-Overnight ...show more shipping available-Usually ships out of ATLANTA, TODAY! 704 p. Audience: College/higher education. ...show less
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May contain some highlighting. Supplemental materials may not be included. We select best copy available. - 6th Edition - Hardcover - ISBN 9780078112058
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Sixth Good [ No Hassle 30 Day Returns ] [ Edition: Sixth ] Publisher: McGraw-Hill/Irwin Pub Date: 3/12/2012 Binding: Hardcover Pages: 641.
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Sixth Good [ No Hassle 30 Day Returns ] [ Edition: Sixth ] Publisher: McGraw-Hill/Irwin Pub Date: 3/12/2012 Binding: Hardcover Pages: 641.
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Sixth Good [ No Hassle 30 Day Returns ] [ Edition: Sixth ] Publisher: McGraw-Hill/Irwin Pub Date: 3/12/2012 Binding: Hardcover Pages: 641.
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