Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Services Marketing - 6th edition

Services Marketing (ISBN10: 0078112052; ISBN13: 9780078112058)
ISBN13: 978-0078112058
ISBN10: 0078112052

Summary: Services Marketing, 6/e, is written for students and businesspeople who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.

In addition to standar ...show mored marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers. ...show less

Edition/Copyright: 6TH 13
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 03/12/2012
International: No

View Table of Contents

Other Editions of Services Marketing:


List Price: $258.75
Used  Currently Sold Out
New $210.86
$105.43 after Buyback
New
Save $47.89 (19%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Brand New
Order this book in the next 13 hours and 12 minutes and it ships by Noon CT tomorrow!
  • Sell back
    to us by
  • Guaranteed
    Cash Back
  • Book cost
    after Buyback
  • Jun 30, 2015
  • $105.43
  • $105.43
Rental $25.99
Due back 05/29/2015
Marketplace sellers starting at $140.94

26 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Services Marketing
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (26)  |  New (8)  |  Like New (1)  |  Very Good (3)  |  Good (12)  |  Acceptable (2)

Price
 
Condition
Seller
Comments
$210.86
FREE! s/h

New
Textbooks.com
Columbia, MO
Ships DIRECTLY from Textbooks.com for FREE! Your cost after Guaranteed Cash Back: $105.43! Brand new book. Trackable expedited shipping options available.
$220.15
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
$210.85
+$3.99 s/h
Add marketplace to your cart
New
GreatBookPrices
Westminster, MD
Seller Rating: 4.19
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
$210.86
+$3.99 s/h
Add marketplace to your cart
New
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day! UPS(AK/HI Priority Mail)/ NEW book
$212.39
+$3.99 s/h
Add marketplace to your cart
Good
Nebraska Bookstore
Lincoln, NE
Seller Rating: 4.6
2012 Hardcover Good The textbooks professionals since 1915! 100% satisfaction guaranteed. Used items have varying degrees of wear, highlighting, etc. and may not include supplements such as infotr ...show moreac, CD-ROMS or other web access codes. We always ship best available copy. Please contact with any specific questions. ...show less
$214.63
+$3.99 s/h
Add marketplace to your cart
Good
Overstock Book
Tallahassee, FL
Seller Rating: 4.21
2012 Hardcover Good
$214.63
+$3.99 s/h
Add marketplace to your cart
Good
The Best Textbooks
Ypsilanti, MI
Seller Rating: 4.31
2012 Hardcover Good Selling textbooks since 1969! Best available book sent your way with speedy shipping. Used items have varying degrees of wear, highlighting, etc. and may not include supplements ...show more such as infotrac, CD or other web access codes. ...show less
$227.26
+$3.99 s/h
Add marketplace to your cart
Good
Dominion Bookstore
Norfolk, VA
Seller Rating: 3.51
2012 Hardcover Good
$228.92
+$3.99 s/h
Add marketplace to your cart
Good
1857
Normal, IL
Seller Rating: 4.51
2012 Hardcover Good
$230.30
+$3.99 s/h
Add marketplace to your cart
New
EuroBooks
Horcott Rd, Fairford,
Seller Rating: 4.41
New Book. Shipped from UK within 10 to 14 business days. Established seller since 2000.
$237.80
+$3.99 s/h
Add marketplace to your cart
New
indoo
Avenel, NJ
Seller Rating: 4.15
BRAND NEW
Page:   < Previous   |     1     2     3     |   Next >
Close
Close
Close