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Services Marketing - 6th edition

by Christopher Lovelock and Jochen Wirtz

Services Marketing (ISBN10: 0131875523; ISBN13: 9780131875524)
ISBN13: 978-0131875524
ISBN10: 0131875523

Summary: For advanced undergraduate and MBA/EMBA courses in Services Marketing.

Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.

Edition/Copyright: 6TH 07
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 10/11/2006
International: No

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2007 Hard cover 6th ed. Very good. 2007. A near fine book that shows minor corner, edge & scuffing wear. I thumbed through the pages several times and see no flaws, but there are 648 thin pages and ...show moreI may have missed something. Book appears to be close to new. Nice book. ...show less
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