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Services Marketing - 6th edition

Services Marketing (ISBN10: 0131875523; ISBN13: 9780131875524)
ISBN13: 978-0131875524
ISBN10: 0131875523

For advanced undergraduate and MBA/EMBA courses in Services Marketing.

Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.

Edition/Copyright: 6TH 07
Cover: Hardback
Publisher: Prentice Hall, Inc.
Year Published: 2007
International: No

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