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Services Marketing

Services Marketing - 6th edition

ISBN13: 978-0131875524

Cover of Services Marketing 6TH 07 (ISBN 978-0131875524)
ISBN13: 978-0131875524
ISBN10: 0131875523

Cover type: Hardback
Edition: 6TH 07
Copyright: 2007
Publisher: Prentice Hall, Inc.
Published: 2007
International: No

List price: $193.50

Services Marketing - 6TH 07 edition

ISBN13: 978-0131875524

Christopher Lovelock and Jochen Wirtz

ISBN13: 978-0131875524
ISBN10: 0131875523

Cover type: Hardback
Edition: 6TH 07
Copyright: 2007
Publisher: Prentice Hall, Inc.
Published: 2007
International: No
Summary

For advanced undergraduate and MBA/EMBA courses in Services Marketing.

Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.