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Services Marketing - 7th edition

Services Marketing (ISBN10: 0136107214; ISBN13: 9780136107217)
ISBN13: 978-0136107217
ISBN10: 0136107214

This edition has also been released as:
ISBN13: 978-0136107248
ISBN10: 0136107249

Summary: Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications.
Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading ...show more thinkers in the field, and 15 recent cases.
For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations. ...show less

Edition/Copyright: 7TH 11
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 02/02/2010
International: No

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0136107214 Acceptable Condition - Book may have excessive writing or highlighting May contain some highlighting, underlining, general markings. Will NOT include CDs, access codes or any other materi ...show moreal originally provided. - Usually ships within 1-2 business days. All USA orders shipped via USPS with delivery confirmation, please allow 4-14 business days for delivery. USPS does not provide delivery confirmation for APO/FPO addresses or addresses outside of the 50 US states. No guarantee on products that contain supplements and some products may include highlighting and writing. We are dedicated to 100% customer satisfaction. ...show less
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