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Services Marketing - 7th edition

Services Marketing (ISBN10: 0136107214; ISBN13: 9780136107217)
ISBN13: 978-0136107217
ISBN10: 0136107214

This edition has also been released as:
ISBN13: 978-0136107248
ISBN10: 0136107249

Summary: Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications.
Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading
thinkers in the field, and 15 recent cases.
For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.
...show more
Summary: Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications.
Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases.
For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations. ...show less

Edition/Copyright: 7TH 11
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 02/02/2010
International: No

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