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Services Marketing >CANADIAN< - 08 edition

Services Marketing >CANADIAN< (ISBN10: 0131879286; ISBN13: 9780131879287)
ISBN13: 978-0131879287
ISBN10: 0131879286

Summary: Focusing on applications and practical training, this first Canadian edition demonstrates how to develop successful marketing strategies using Canadian examples and cases. Exploring concepts and techniques for an exceptionally broad range of service categories and industries, the text reinforces management applications with boxed features highlighting provocative research and profiles from Canada's service-based economy.  

Edition/Copyright: 08
Cover: Paperback
Publisher: Pearson Education Canada
Published: 07/28/2007
International: No



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