ISBN13:978-0809325023 ISBN10: 0809325020 Edition/Copyright:03 Cover: Hardcover Publisher:S. Illinois U. Press Published: 11/28/2003 International: No
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1. Visual Language, Discourse Communities, and the Inherently Social Nature of Conventions 2. What's Conventional, What's Not: A Perceptual and Rhetorical Tour 3. The Origins and Authority of Visual Language: Factors That Shape and Transform Conventions 4. The Mutability of Conventions: Emergence, Evolution, Decline, Revival 5. The Grip of Conventions: How It Develops and Its Consequences for Readers, Designers, and Researchers 6. The Slipperiness of Conventions: Breakdowns, Misdirection, and Other Problems of Interpretation
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