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Shoptimism - 09 edition

Shoptimism (ISBN10: 0743296257; ISBN13: 9780743296250)
ISBN13: 978-0743296250
ISBN10: 0743296257

Summary: Bestselling author Lee Eisenberg searches for a Universal Buy Theory that explains why we behave in rational and irrational ways when we shop.

Edition/Copyright: 09
Cover: Hardback
Publisher: Free Press
Published: 11/03/2009
International: No



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