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Small Business Management : Entrep. and Beyond / With CD

Small Business Management : Entrep. and Beyond / With CD - 2nd edition

ISBN13: 978-0618258154

Cover of Small Business Management : Entrep. and Beyond / With CD 2ND 03 (ISBN 978-0618258154)
ISBN13: 978-0618258154
ISBN10: 0618258159
Cover type:
Edition/Copyright: 2ND 03
Publisher: Houghton Mifflin Harcourt
Published: 2003
International: No

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Small Business Management : Entrep. and Beyond / With CD - 2ND 03 edition

ISBN13: 978-0618258154

Timothy S. Hatten

ISBN13: 978-0618258154
ISBN10: 0618258159
Cover type:
Edition/Copyright: 2ND 03
Publisher: Houghton Mifflin Harcourt

Published: 2003
International: No
Summary

Hatten offers a balanced look at both entrepreneurship and small business management--concentrating throughout on how a small organization can achieve and maintain a sustainable competitive advantage. To prepare students for real-life challenges, Hatten foregrounds current issues such as global opportunities, workforce diversity, service, quality, and technology throughout the text.

In response to reviewer suggestions, the Second Edition has been revised to feature financial and legal topics earlier. In addition, Hatten highlights e-commerce at relevant points throughout the text and in "@e-biz" boxed inserts that discuss online marketing, surfing for a franchise, and finding financing on the Web among other issues. The text also includes a full chapter on the business plan, plus two sample plans written by students for service and retail businesses.

  • New! What Would You Do? scenarios appear in every chapter and allow students to assume the role of a small business manager making decisions and solving problems in real-world situations.
  • New! Chapter-closing cases outline situations that require students to apply what they have learned.
  • New! GoVenture--Live the Life of an Entrepreneur, a management simulation program on CD-ROM, is packaged for free with every new copy of Small Business Management, 2/e. Over 6,000 graphics, audio, and video clips (in a virtual 3D setting) immerse students in the day-to-day challenges of running a successful business.
  • Several pedagogical tools complement and reinforce the chapter material, including learning objectives, opening vignettes, Questions for Critical Thinking, Experience This exercises, Questions for Review and Discussion, and chapter summaries.
  • Boxed features provide in-depth discussion of special issues: Managers Notebook boxes offer how-to advice and tips, Creating Competitive Advantage boxes cover strategies for business success, and Reality Check boxes provide current examples from the real business world.
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