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Small Business Management : Entrepreneurship and Beyond - Text Only

Small Business Management : Entrepreneurship and Beyond - Text Only - 2nd edition

ISBN13: 978-0618128488

Cover of Small Business Management : Entrepreneurship and Beyond - Text Only 2ND 03 (ISBN 978-0618128488)
ISBN13: 978-0618128488
ISBN10: 0618128484
Cover type:
Edition/Copyright: 2ND 03
Publisher: Houghton Mifflin Harcourt
Published: 2003
International: No

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Small Business Management : Entrepreneurship and Beyond - Text Only - 2ND 03 edition

ISBN13: 978-0618128488

Timothy Hatten

ISBN13: 978-0618128488
ISBN10: 0618128484
Cover type:
Edition/Copyright: 2ND 03
Publisher: Houghton Mifflin Harcourt

Published: 2003
International: No
Summary

Hatten offers a balanced look at both entrepreneurship and small business management, covering the basics of starting a business before concentrating on how a small organization can achieve and maintain a sustainable competitive advantage. To prepare students for real-life challenges, Hatten foregrounds current issues such as global opportunities, workforce diversity, service, quality, and technology throughout the text.

In response to reviewer suggestions, the Second Edition has been revised to feature financial and legal topics earlier. In addition, Hatten highlights e-commerce at relevant points throughout the text and in "@e-biz" boxed inserts that discuss online marketing, surfing for a franchise, and finding financing on the Web among other issues. The text also includes a full chapter on the business plan, plus two sample plans written by students for service and retail businesses.

Author Bio

Hatten, Timothy : Mesa State College, Colorado

Table of Contents

I. The Challenge

1. Small Business: An Overview

What Is Small Business?
Small Business in the American Economy
Work Force Diversity
The Expanding Marketplace: Small Business Opportunities
Secrets of Small Business Success
Understanding the Risks of Small Business Ownership
What's Ahead?

2. Small Business Management, Entrepreneurship, and Ownership

The Entrepreneur/Manager Relationship
A Model of the Startup Process
Your Decision for Self-employment
Forms of Business Organization

II. Planning in Small Business

3. Social Responsibility, Ethics, and Strategic Planning

The Relationship Between Social Responsibility, Ethics and Strategic Planning
Social Responsibilities of Small Business
Ethics and Business Strategy
Strategic Planning
Establishing a Business Culture

4. The Business Plan

Every Business Needs a Plan
Business Plan Contents
Review Process

III. Early Decisions

5. Franchising

About Franchising
Franchising Systems
Why Open a Franchise?
Selecting a Franchise
International Franchising

6. Taking Over an Existing Business

The Business Buyout Alternative
How Do You Find a Business For Sale?
What Do You Look for in a Business?
What Are You Buying?
How Much Should You Pay?
Buying Your Business
Taking Over a Family Business

7. Starting a New Business

About Startups
Types of New Businesses
Evaluating Potential Startups
Getting Started

IV. Financial and Legal Management

8. Accounting Records and Financial Statements

How Important are Financial Records?
Small Business Accounting Basics
Analyzing Financial Statements
Managing Cash Flow

9. Small Business Finance

Initial Capital Requirements
Basic Financial Vocabulary
How Can You Find Capital?

10. The Legal Environment

Small Business and the Law
Bankruptcy Laws
Contract Law for Small Business
Laws to Protect Intellectual Property

V. Marketing the Product or Service

11. Marketing for Competitive Advantage

Small Business Marketing
Marketing Strategies for Small Business
Competitive Advantage
Importance of Competitive Advantage
Marketing Research

12. Small Business Marketing: Product

Using Your Marketing Mix
Product: The Heart of the Marketing Mix
Purchasing for Small Business
Selecting Suppliers
Managing Inventory
Controlling Inventory

13. Small Business Marketing: Place

Small Business Distribution
Locating for the Long Run
State Location
City Selection
Site Selection
Location Types
Layout and Design
Buy, Build, or Lease?

14. Small Business Marketing: Price and Promotion

The Economics of Pricing
Break-even Analysis
Price-Setting Techniques
Credit Policies
Promotion

VI. Managing Small Business

15. International Small Business

Preparing to Go International
Establishing Business in Another Country
Exporting
Importing
Financial Mechanisms for Going International
The International Challenge

16. Professional Small Business Management

Managing Small Business
Small Business Growth
Leadership in Action
Total Quality Small Business Management
Special Management Concerns

17. Human Resource Management

Hiring the Right Employees
The Job Analysis Process
Employee Recruitment
Selecting Employees
Placing and Training Employees
Compensating Employees
When Problems Arise: Employee Discipline and Termination

18. Operations Management

Elements of an Operating System
Types of Operations Management
What Is Productivity?
What About Scheduling Operations?
Quality-Centered Management
How Do You Control Operations?

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Cover of Small Business Management : Entrepreneurship and Beyond-Text 3rd edition

Small Business Management : Entrepreneurship and Beyond-Text - 3rd edition

ISBN13: 978-0618507252
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