Summary: Hatten offers a balanced look at both entrepreneurship and small business management, covering the basics of starting a business before concentrating on how a small organization can achieve and maintain a sustainable competitive advantage. To prepare students for real-life challenges, Hatten foregrounds current issues such as global opportunities, workforce diversity, service, quality, and technology throughout the text.
In response to reviewer suggestions, ...show more the Second Edition has been revised to feature financial and legal topics earlier. In addition, Hatten highlights e-commerce at relevant points throughout the text and in "@e-biz" boxed inserts that discuss online marketing, surfing for a franchise, and finding financing on the Web among other issues. The text also includes a full chapter on the business plan, plus two sample plans written by students for service and retail businesses. ...show less