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Small Business Management : Entrepreneurship and Beyond - Text Only - 2nd edition

Small Business Management : Entrepreneurship and Beyond - Text Only (ISBN10: 0618128484; ISBN13: 9780618128488)
ISBN13: 978-0618128488
ISBN10: 0618128484

Summary: Hatten offers a balanced look at both entrepreneurship and small business management, covering the basics of starting a business before concentrating on how a small organization can achieve and maintain a sustainable competitive advantage. To prepare students for real-life challenges, Hatten foregrounds current issues such as global opportunities, workforce diversity, service, quality, and technology throughout the text.

In response to reviewer suggestions,
the Second Edition has been revised to feature financial and legal topics earlier. In addition, Hatten highlights e-commerce at relevant points throughout the text and in "@e-biz" boxed inserts that discuss online marketing, surfing for a franchise, and finding financing on the Web among other issues. The text also includes a full chapter on the business plan, plus two sample plans written by students for service and retail businesses.
...show more
Summary: Hatten offers a balanced look at both entrepreneurship and small business management, covering the basics of starting a business before concentrating on how a small organization can achieve and maintain a sustainable competitive advantage. To prepare students for real-life challenges, Hatten foregrounds current issues such as global opportunities, workforce diversity, service, quality, and technology throughout the text.

In response to reviewer suggestions, the Second Edition has been revised to feature financial and legal topics earlier. In addition, Hatten highlights e-commerce at relevant points throughout the text and in "@e-biz" boxed inserts that discuss online marketing, surfing for a franchise, and finding financing on the Web among other issues. The text also includes a full chapter on the business plan, plus two sample plans written by students for service and retail businesses. ...show less

Edition/Copyright: 2ND 03
Cover: Hardcover
Publisher: Houghton Mifflin Harcourt
Published: 03/28/2002
International: No

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