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Small Business Management : Entrepreneurship and Beyond

Small Business Management : Entrepreneurship and Beyond - 4th edition

ISBN13: 978-0618999361

Cover of Small Business Management : Entrepreneurship and Beyond 4TH 09 (ISBN 978-0618999361)
ISBN13: 978-0618999361
ISBN10: 0618999361
Cover type: Hardback
Edition/Copyright: 4TH 09
Publisher: Houghton Mifflin Harcourt
Published: 2009
International: No

List price: $355.00

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Small Business Management : Entrepreneurship and Beyond - 4TH 09 edition

ISBN13: 978-0618999361

Timothy S. Hatten

ISBN13: 978-0618999361
ISBN10: 0618999361
Cover type: Hardback
Edition/Copyright: 4TH 09
Publisher: Houghton Mifflin Harcourt

Published: 2009
International: No
Summary

Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fourth Edition features an increased emphasis on small business ownership by women and minority groups. The online Business Plan Guide and templates provide some of the most extensive information available on business planning. The text also includes a complete sample business plan.