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Small Business Management : Entrepreneurship and Beyond - 5th edition

Small Business Management : Entrepreneurship and Beyond (ISBN10: 0538453141; ISBN13: 9780538453141)
ISBN13: 978-0538453141
ISBN10: 0538453141

This edition has also been released as:
ISBN13: 978-1111525255
ISBN10: 1111525250

Summary: Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics.
The Fifth Edition features a special focus on the impact of the financial crisis on small business management. The online Business Plan Guide and templates provide some of the most extensive information available on business planning.
...show more
Summary: Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fifth Edition features a special focus on the impact of the financial crisis on small business management. The online Business Plan Guide and templates provide some of the most extensive information available on business planning. ...show less

Edition/Copyright: 5TH 12
Cover: Hardback
Publisher: Houghton Mifflin Harcourt
Published: 02/10/2011
International: No

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