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Small Business Management : Entrepreneurship and Beyond-Text

Small Business Management : Entrepreneurship and Beyond-Text - 3rd edition

ISBN13: 978-0618507252

Cover of Small Business Management : Entrepreneurship and Beyond-Text 3RD 06 (ISBN 978-0618507252)
ISBN13: 978-0618507252
ISBN10: 0618507256
Cover type: Hardback
Edition/Copyright: 3RD 06
Publisher: Houghton Mifflin Harcourt
Published: 2006
International: No

List price: $238.75

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Small Business Management : Entrepreneurship and Beyond-Text - 3RD 06 edition

ISBN13: 978-0618507252

Timothy S. Hatten

ISBN13: 978-0618507252
ISBN10: 0618507256
Cover type: Hardback
Edition/Copyright: 3RD 06
Publisher: Houghton Mifflin Harcourt

Published: 2006
International: No
Summary

Hatten provides a balanced introduction to both entrepreneurship and small business management before turning his focus toward achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text, and the Third Edition features an increased emphasis on small business ownership by women and minority groups. Additional coverage is given to the new Small Business Administration size standards, creating a personalized business plan, and e-commerce.

  • New! A full chapter is devoted to creating a business plan. Two complete plans written by undergraduate students appear in the text--one designed for a service business, the other for a retail establishment. Electronic Business Plan Templates are also available online.
  • New! "What Would You Do" exercises provide realistic opportunities for students to think critically and realistically.
  • New! "Profile in Entrepreneurship" boxes spotlight individuals who've created new products and businesses.
  • New! Eduspace course management system.
  • New! Coverage of small business ownership by women and minority groups has been increased throughout the text
  • New! End of chapter questions ("Comprehension Checks") have been added to each chapter.
  • Author created supplements including the Instructors Resource Manual, Test Bank and PowerPoint slides, ensure seamless integration of the text and teaching resources.
  • A shorter length accommodates one semester courses without sacrificing important topics.