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Small Business Management: Launching and Growing Entrepreneurial Ventures

Small Business Management: Launching and Growing Entrepreneurial Ventures - 15th edition

ISBN13: 978-0324827835

Cover of Small Business Management: Launching and Growing Entrepreneurial Ventures 15TH 10 (ISBN 978-0324827835)
ISBN13: 978-0324827835
ISBN10: 0324827830
Cover type: Hardback
Edition/Copyright: 15TH 10
Publisher: South-Western Publishing Co.
Published: 2010
International: No

List price: $312.50

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Small Business Management: Launching and Growing Entrepreneurial Ventures - 15TH 10 edition

ISBN13: 978-0324827835

Justin G. Longenecker

ISBN13: 978-0324827835
ISBN10: 0324827830
Cover type: Hardback
Edition/Copyright: 15TH 10
Publisher: South-Western Publishing Co.

Published: 2010
International: No
Summary

Realize your dreams of small business success with this market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 15E. This innovative book provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for success throughout your management career. This edition's solid coverage of the fundamentals teaches not only how to start a business, but also how to manage, grow, and harvest a business. A thorough emphasis on building business plans ensures you can effectively create a plan for your own ventures. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging book and integrated learning system as current and practical now as it was in its first leading edition 50 years ago. SMALL BUSINESS MANAGEMENT, 15E is a resource you'll reference again and again throughout your career.

Table of Contents

PART I: ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY. 1. The Entrepreneurial Life. 2. Entrepreneurial Integrity and Ethics. PART II: STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS. 3. Getting Started. 4. Franchising and Buyouts. 5. The Family Business. PART III: DEVELOPING THE NEW VENTURE BUSINESS PLAN. 6. The Business Plan: Visualizing the Dream. 7. The Marketing Plan. 8. The Human Resources Plan: Managers, Owners, Allies, and Directors. 9. The Location Plan. 10. Understanding a Firm's Financial Statements. 11. Forecasting Financial Requirements. 12. A Firm's Sources of Financing. 13. Planning for the Harvest. PART IV: FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES. 14. Building Customer Relationships. 15. Product and Supply Chain Management. 16. Pricing and Credit Decisions. 17. Promotional Planning. 18. Global Opportunities for Small Business. PART V: MANAGING GROWTH IN THE SMALL BUSINESS. 19. Professional Management in the Entrepreneurial Firm. 20. Managing Human Resources. 21. Managing Operations. 22. Managing the Firm's Assets. 23. Managing Risk in the Small Business. CASES. 1. Nau. 2. Joseph's Lite Cookies. 3. Firewire Surfboards. 4. Mo's Chowder. 5. W.S. Darley & Co. 6. Benjapon's. 7. eHarmony. 8. D'Artagnan. 9. Le Travel Store. 10A. Understanding Financial Statements, Part 1. 10B. Understanding Financial Statements, Part 2. 11. Missouri Solvents. 12. My Own Money. 13. CitiStorage. 14. Rodgers Chevrolet. 15. Country Supply. 16. Nicole Miller Inc. 17. Glidden Point Oyster Company, A.G.A., Correa & Son, Hardy Boat Cruises, and Maine Gold. 18. Smarter.com. 19. Diamond Wipes International, Inc. 20. Salary Envy. 21. Modern Postcard. 22. Pearson Air Conditioning & Service. 23. Protecting Intellectual Property. APPENDIX A: Sample Business Plan. APPENDIX B: Valuing a Business.

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