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Small Business Management: Launching and Growing Entrepreneurial Ventures - 15th edition

by Justin G. Longenecker

Small Business Management: Launching and Growing Entrepreneurial Ventures (ISBN10: 0324827830; ISBN13: 9780324827835)
ISBN13: 978-0324827835
ISBN10: 0324827830

This edition has also been released as:
ISBN13: 978-0324827842, 978-0538737111
ISBN10: 0324827849, 0538737115

Summary: Realize your dreams of small business success with this market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 15E. This innovative book provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for success throughout your management career. This edition's solid coverage of the fundamentals teaches not only how to start a business, but also how to manage, grow, and harvest a business. A thoroug ...show moreh emphasis on building business plans ensures you can effectively create a plan for your own ventures. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging book and integrated learning system as current and practical now as it was in its first leading edition 50 years ago. SMALL BUSINESS MANAGEMENT, 15E is a resource you'll reference again and again throughout your career. ...show less

Edition/Copyright: 15TH 10
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 09/24/2009
International: No

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