- A close link between the practice of statistics, important social issues, and real-world examples this shows students that in the social sciences there is a constant interplay between social concerns and the methods of inquiry and investigation.
- Informal writing style Coupled with the use of real-world example, the conversational writing style results in a book that is more accessible and engaging for students.
- A focus on race, class and gender pervades the book - this emphasis on diversity sets the book apart from others in the field and mirrors the major emphasis in the social sciences today.
- Reading the Research Literature sections in most chapters help student read and interpret statistical information in professional and scholarly publications.
- Integration and Review Chapters- Chs. 9 and 15 review the two halves of the book for descriptive and inferential statistics, respectively. These two chapters help students understand the interconnectedness of concepts presented in Chs. 2-8 and 10 14, while testing their abilities to cumulatively apply their knowledge.
- Boxes and Learning Checks in chapters Throughout the book are found Boxes that contain information on statistics in practice and insightful tips on using various techniques. The Learning Checks allow students to test their understanding of concepts just presented.
- Emphasis on Computing SPSS for Windows is used throughout the book in conjunction with General Social Survey data to introduce students to one of the most commonly used analytical software packages in the field. At the end of each chapter is a demonstration of a related SPSS procedure, along with a set of exercises.

- Clearer and more concise presentation of topics.
- Extensive revision to Chapter 13, Testing Hypotheses about Two Samples.
- Two supplemental electronic chapters for multiple regression and analysis of multivariates.
- New student CD bundled with each copy of text. The CD includes the two e-chapters, 3 GSS data sets, a National Geographic data set with accompanying exercises, a SPSS demo, and more.
- SPSS version 11.0. Packaged with this text, on an optional basis, is SPSS Student Version 11.0.
- Instructor's Manual on CD-ROM with significant teaching support materials: testbank, PowerPoint slides, and more.
- This groundbreaking textbook uses real-world research examples and data to provide a revealing introduction to social science statistics. The Third Edition of this widely adopted text effectively links social issues and sociological concepts with statistical techniques. Realizing that students may lack a substantial math background, or suffer from "math anxiety," the material in this book is presented using straightforward prose that emphasizes intuition, logic, and common sense rather than rote memorization. Throughout the text instructors are provided with resources to support effective teaching: illustrations showing how statistical concepts are used to interpret social issues, guides for reading and interpreting the research literature, SPSS demonstrations, and a rich variety of exercises. The user-friendly, informal style of this innovative text has been widely applauded by students and instructors alike.

- A number of important changes have been made to this edition in response to the valuable comments received from the many instructors adopting the Second Edition and from other interested instructors and students.
- Clearer and More Concise Presentation of Topics
- The discussion of statistical procedures and concepts has been carefully edited, reducing redundancy of and clarifying examples, while at the same time preserving the book's easily understood style.
- Real-World Examples and Exercises
- A hallmark of the first two editions was the extensive use of real data from a variety of sources for chapter illustrations and exercises. Throughout the Third Edition, the majority of exercises and examples have been updated based on General Social Survey or U.S. Census data.

- The Third Edition of this text includes examples and screen shots utilizing SPSS Version 11.0. Packaged with this text, on an optional basis, is SPSS Student Version 11.0. The SPSS CD-ROM contains: SPSS Student Version material plus
- 3 GSS data sets
- an NG data set with exercises
- a data dictionary for the SPSS variables
- and an SPSS demonstration How to Use a Statistical Package. Demonstrations and exercises have been updated, using version 11.0 format. To order the book packaged with the Student Version of SPSS 11.0, use order code: ISBN: 0-7619-8777-0.

- A close link between the practice of statistics, important social issues, and real-world examples this shows students that in the social sciences there is a constant interplay between social concerns and the methods of inquiry and investigation.
- Informal writing style Coupled with the use of real-world example, the conversational writing style results in a book that is more accessible and engaging for students.
- A focus on race, class and gender pervades the book - this emphasis on diversity sets the book apart from others in the field and mirrors the major emphasis in the social sciences today.
- Reading the Research Literature sections in most chapters help student read and interpret statistical information in professional and scholarly publications.
- Integration and Review Chapters- Chs. 9 and 15 review the two halves of the book for descriptive and inferential statistics, respectively. These two chapters help students understand the interconnectedness of concepts presented in Chs. 2-8 and 10 14, while testing their abilities to cumulatively apply their knowledge.
- Boxes and Learning Checks in chapters Throughout the book are found Boxes that contain information on statistics in practice and insightful tips on using various techniques. The Learning Checks allow students to test their understanding of concepts just presented.
- Emphasis on Computing SPSS for Windows is used throughout the book in conjunction with General Social Survey data to introduce students to one of the most commonly used analytical software packages in the field. At the end of each chapter is a demonstration of a related SPSS procedure, along with a set of exercises.

- Clearer and more concise presentation of topics.
- Extensive revision to Chapter 13, Testing Hypotheses about Two Samples.
- Two supplemental electronic chapters for multiple regression and analysis of multivariates.
- New student CD bundled with each copy of text. The CD includes the two e-chapters, 3 GSS data sets, a National Geographic data set with accompanying exercises, a SPSS demo, and more.
- SPSS version 11.0. Packaged with this text, on an optional basis, is SPSS Student Version 11.0.
- Instructor's Manual on CD-ROM with significant teaching support materials: testbank, PowerPoint slides, and more.
- This groundbreaking textbook uses real-world research examples and data to provide a revealing introduction to social science statistics. The Third Edition of this widely adopted text effectively links social issues and sociological concepts with statistical techniques. Realizing that students may lack a substantial math background, or suffer from "math anxiety," the material in this book is presented using straightforward prose that emphasizes intuition, logic, and common sense rather than rote memorization. Throughout the text instructors are provided with resources to support effective teaching: illustrations showing how statistical concepts are used to interpret social issues, guides for reading and interpreting the research literature, SPSS demonstrations, and a rich variety of exercises. The user-friendly, informal style of this innovative text has been widely applauded by students and instructors alike.

- A number of important changes have been made to this edition in response to the valuable comments received from the many instructors adopting the Second Edition and from other interested instructors and students.
- Clearer and More Concise Presentation of Topics
- The discussion of statistical procedures and concepts has been carefully edited, reducing redundancy of and clarifying examples, while at the same time preserving the book's easily understood style.
- Real-World Examples and Exercises
- A hallmark of the first two editions was the extensive use of real data from a variety of sources for chapter illustrations and exercises. Throughout the Third Edition, the majority of exercises and examples have been updated based on General Social Survey or U.S. Census data.

- The Third Edition of this text includes examples and screen shots utilizing SPSS Version 11.0. Packaged with this text, on an optional basis, is SPSS Student Version 11.0. The SPSS CD-ROM contains: SPSS Student Version material plus
- 3 GSS data sets
- an NG data set with exercises
- a data dictionary for the SPSS variables
- and an SPSS demonstration How to Use a Statistical Package. Demonstrations and exercises have been updated, using version 11.0 format. To order the book packaged with the Student Version of SPSS 11.0, use order code: ISBN: 0-7619-8777-0.

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