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Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store

Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store - rev edition

Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store - rev edition

ISBN13: 9780470107416

ISBN10: 0470107413

Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store by Carol L. Schroeder - ISBN 9780470107416
Edition: REV 07
Copyright: 2007
Publisher: John Wiley & Sons, Inc.
Published: 2007
International: No
Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store by Carol L. Schroeder - ISBN 9780470107416

ISBN13: 9780470107416

ISBN10: 0470107413

Edition: REV 07

Other Editions of Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store

Summary

Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.

Other Editions of Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store

Speciality Shop Retailing : How to Run Your Own Store -Updated by Carol J. Schroeder - ISBN 9780471212645
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