Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Sport Marketing - 3rd edition

Sport Marketing (ISBN10: 0736060529; ISBN13: 9780736060523)
ISBN13: 978-0736060523
ISBN10: 0736060529

Summary: Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the field, and the latest information about marketing in the burgeoning sport industry.

Using real-world examples and a ...show moren engaging writing style, the distinguished authors provide valuable new material about key areas in sport marketing that prepares students for careers in the industry. The following are updates to the new edition:

* A new chapter on branding and how to apply it in a sport context, including examples of successful efforts
* A greatly expanded chapter on research in sport marketing, recognizing recent and significant technological developments that allow sport marketers to reach consumers
* An updated final chapter containing opinions from industry insiders about what sport marketers can expect in the years ahead

The highly respected authors have long been recognized for their ability to define this exciting field, and they continue to engage readers by providing several updated references and real-life examples. These elements not only make the material more interesting for students to read but also allow them to easily translate concepts presented in the text into situations they will encounter in the working world.

The text incorporates all areas of marketing into an exciting and sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. The text also includes extensive information on promotion, sales, distribution, and public relations in sport. After reading this book, students will be able to apply the concepts of marketing to the distinct sport enterprise.

This new edition is complemented by a large and complete package of ancillary materials that will enhance the presentation of the material and provide a richer learning experience for students. A new instructor guide, test package, and PowerPoint presentation package are offered through a convenient product-specific Web site at www.HumanKinetics.com/SportMarketing.

Even though this text is written primarily for students, the authors go beyond theory to stress real-world applications, providing a wonderful reference for professionals and a useful guide that allows practitioners to apply key concepts to the work they do every day.

This text will help students and others interested in marketing products in the expansive field of sport to understand the foundations of sport marketing and how to use marketing effectively. Most important, they'll learn how to incorporate these fundamentals into their own workplace. ...show less

Edition/Copyright: 3RD 07
Cover: Hardback
Publisher: Human Kinetics Publishers
Published: 03/20/2007
International: No

Other Editions of Sport Marketing:


List Price: $89.00
Used $26.70
Used
Save $62.30 (70%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 2 days, 8 hours and 28 minutes and it ships by Noon CT Monday!
New  Currently Sold Out
Marketplace sellers starting at $4.31

53 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Sport Marketing
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (53)  |  New (7)  |  Like New (3)  |  Very Good (8)  |  Good (30)  |  Acceptable (5)

Price
 
Condition
Seller
Comments
$4.31
+$3.99 s/h
Add marketplace to your cart
Good
HPB-Springhurst
Louisville, KY
Seller Rating: 5
2007 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
$4.34
+$3.99 s/h
Add marketplace to your cart
Good
One Planet Books
Columbia, MO
Seller Rating: 4.55
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access ...show more code or dust jacket ...show less
$4.50
+$3.99 s/h
Add marketplace to your cart
Good
Nettextstore
Lincoln, NE
Seller Rating: 4.55
2007 Hardcover Good Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, A ...show moreccess cards or other supplementary material. ...show less
$4.95
+$3.99 s/h
Add marketplace to your cart
Good
newrecycleabook
centerville, OH
Seller Rating: 4.44
0736060529 Choose Expedited Shipping for fastest delivery! Used Texts May Have Used Book Stickers on the Cover. Free USPS Tracking Number. Used texts may NOT contain supplemental materials such as CD' ...show mores, info-trac, access codes, etc... Satisfaction Guaranteed! ...show less
$6.39
+$3.99 s/h
Add marketplace to your cart
Good
HPB-Corpus Christi
Corpus Christi, TX
Seller Rating: 4.75
2007 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
$7.50
+$3.99 s/h
Add marketplace to your cart
Good
HPB - Crystal
Crystal, MN
Seller Rating: 3.8
2007 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
$8.23
+$3.99 s/h
Add marketplace to your cart
Good
Collegebooksdirect
Greenville, TX
Seller Rating: 4.72
Very Good Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service. Upgrade shipping available.
$8.44
+$3.99 s/h
Add marketplace to your cart
Good
HPB-Pearland
Pearland, TX
Seller Rating: 5
2007 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
$9.99
+$3.99 s/h
Add marketplace to your cart
Good
HPB - Crystal
Crystal, MN
Seller Rating: 3.8
2007 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
$11.99
+$3.99 s/h
Add marketplace to your cart
Good
HPB-St. Louis Park
Minneapolis, MN
Seller Rating: 4.75
2007 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
Page:   1     2     3     |   Next >
Close
Close
Close