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Sport Public Relations - 2nd edition

Sport Public Relations (ISBN10: 073609038X; ISBN13: 9780736090384)
ISBN13: 978-0736090384
ISBN10: 073609038X

Sport Public Relations: Managing Organizational Communication, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media's interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization's goals. 

Edition/Copyright: 2ND 12
Cover: Hardback
Publisher: Human Kinetics Publishers
Published: 02/14/2012
International: No

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