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Sport Public Relations - 2nd edition

Sport Public Relations (ISBN10: 073609038X; ISBN13: 9780736090384)
ISBN13: 978-0736090384
ISBN10: 073609038X

Summary: Sport Public Relations: Managing Organizational Communication, Second Edition,takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media's interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization's goals. The book covers all aspects of public re ...show morelations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The second edition has been reorganized to better emphasize new opportunities for sport organizations to directly engage the masses and function as their own media. Following are some of the exciting updates to this edition: - Discussion of social media and other e-technologies now permeates the entire book rather than being limited to a single chapter. - Updated chapters on new media, corporate social responsibility, and legal and ethical issues reflect areas of growing emphasis and concern for sport organizations. - New ''Insight From a Professional'' and other sidebars offer readers a firsthand account of the roles of PR professionals in today's sport environment. - A complete set of ancillaries helps instructors incorporate e-technology into their courses and prepare engaging class discussions. In a clear and engaging style, Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization's overall management. Updated tools including sample media releases, credentials letters, and media guides provide students with tangible examples of the work that PR professionals produce. Special elements throughout the text teach students what s ...show less

Edition/Copyright: 2ND 12
Cover: Hardback
Publisher: Human Kinetics Publishers
Published: 02/14/2012
International: No

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