Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Strategic Brand Management - 2nd edition

Strategic Brand Management (ISBN10: 019956521X; ISBN13: 9780199565214)
ISBN13: 978-0199565214
ISBN10: 019956521X

Summary: Strategic Brand Management,Second Edition, adopts an innovative socio-cultural perspective that provides students with an understanding of the dynamics of the field and enables them to engage with the issues that lie within. At the same time, the text also integrates more traditional notions of the brand in terms of equity and positioning. The wide experience of the author team--from consulting with industry leaders to teaching demanding MBA and executive development courses--has res
ulted in a text full of exciting ideas that are firmly grounded in managerial implications and applications.

Building on a solid theoretical foundation, the authors also apply theory to examples throughout, helping students to understand the practical applications of brand management. By using a wealth of new and up-to-date illustrative examples and case material--including coverage of high-tech innovation--they have created a text that is both cutting-edge in terms of theory and also accessible to students.

New to this Edition:

* A brand-new chapter on Brands, Innovation, and High Technology

* Extensive revisions throughout that integrate coverage of corporate reputation, corporate social responsibility, environmental and social issues, brand communities, tribes and subcultures, brand extension theory and portfolio management, e-marketing, and digital media

* Numerous new illustrative examples to help students understand the link between theory and practice

* Greater integration between the book and the Companion Website, with new web exercises and links to examples and brands used in the text

* A completely updated and expanded Companion Website offers resources for students (web links, web exercises, and a glossary of terms) and instructors (updated and extended Powerpoint-based slides and links and references for relevant multimedia, print, film, and TV clips)
...show more
Summary: Strategic Brand Management,Second Edition, adopts an innovative socio-cultural perspective that provides students with an understanding of the dynamics of the field and enables them to engage with the issues that lie within. At the same time, the text also integrates more traditional notions of the brand in terms of equity and positioning. The wide experience of the author team--from consulting with industry leaders to teaching demanding MBA and executive development courses--has resulted in a text full of exciting ideas that are firmly grounded in managerial implications and applications.

Building on a solid theoretical foundation, the authors also apply theory to examples throughout, helping students to understand the practical applications of brand management. By using a wealth of new and up-to-date illustrative examples and case material--including coverage of high-tech innovation--they have created a text that is both cutting-edge in terms of theory and also accessible to students.

New to this Edition:

* A brand-new chapter on Brands, Innovation, and High Technology

* Extensive revisions throughout that integrate coverage of corporate reputation, corporate social responsibility, environmental and social issues, brand communities, tribes and subcultures, brand extension theory and portfolio management, e-marketing, and digital media

* Numerous new illustrative examples to help students understand the link between theory and practice

* Greater integration between the book and the Companion Website, with new web exercises and links to examples and brands used in the text

* A completely updated and expanded Companion Website offers resources for students (web links, web exercises, and a glossary of terms) and instructors (updated and extended Powerpoint-based slides and links and references for relevant multimedia, print, film, and TV clips) ...show less

Edition/Copyright: 2ND 11
Cover: Paperback
Publisher: Oxford University Press
Published: 05/08/2011
International: No



List Price: $72.95
Used  Currently Sold Out
New  Currently Sold Out
Rental $55.99
Due back 07/31/2015
Rental
Save $16.96 (23%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
Marketplace sellers starting at $43.21

14 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Strategic Brand Management
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (14)  |  New (6)  |  Like New (2)  |  Very Good (2)  |  Good (3)  |  Acceptable (1)

Price
 
Condition
Seller
Comments
$65.67
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
$43.21
+$3.99 s/h
Add marketplace to your cart
VeryGood
Academic Book Solutions Inc.
Medford, NY
Seller Rating: 4.76
No comments from the seller
$43.21
+$3.99 s/h
Add marketplace to your cart
LikeNew
spellbound PA
McKeesport, PA
Seller Rating: 4.81
2011-05-08 Paperback 2 Fine 019956521X LIKE NEW/UNREAD! ! ! Text is Clean and Unmarked! Has a small black line on edge of pages. Tracking is not available for orders shipped outside of the United St ...show moreates. If you would like to track your domestic order please be sure to select the Priority/Expedited Shipping option. ...show less
$58.10
+$3.99 s/h
Add marketplace to your cart
Good
Bookbyte-OR
Salem, OR
Seller Rating: 4.57
May include moderately worn cover, writing, markings or slight discoloration. SKU:9780199565214-4-0
$57.48
+$3.99 s/h
Add marketplace to your cart
Good
Revival Books Ltd.
Waterfoot,
Seller Rating: 4.56
2011 Paperback Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The b ...show moreook may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
$58.01
+$3.99 s/h
Add marketplace to your cart
New
EuroBooks
Horcott Rd, Fairford,
Seller Rating: 4.41
New Book. Shipped from UK within 10 to 14 business days. Established seller since 2000.
$58.20
+$3.99 s/h
Add marketplace to your cart
New
GreatBookPrices
Westminster, MD
Seller Rating: 4.18
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
$61.00
+$3.99 s/h
Add marketplace to your cart
VeryGood
Bookbyte-OR
Salem, OR
Seller Rating: 4.57
Has minor wear and/or markings. SKU:9780199565214-3-0
$68.83
+$3.99 s/h
Add marketplace to your cart
New
indoo
Avenel, NJ
Seller Rating: 4.15
BRAND NEW
$69.59
+$3.99 s/h
Add marketplace to your cart
New
PaperbackshopUS
Secaucus, NJ
Seller Rating: 4.48
New Book. Shipped from US within 10 to 14 business days. Established seller since 2000.
$92.33
+$3.99 s/h
Add marketplace to your cart
New
El Pinarillo Books
Morden,
Seller Rating: 3.56
2011 Paperback New Book New and in stock. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item w ...show moreithin the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
Page:   1     2     |   Next >
Close
Close
Close