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Strategic Brand Management - 3rd edition

Strategic Brand Management (ISBN10: 0131888595; ISBN13: 9780131888593)
ISBN13: 978-0131888593
ISBN10: 0131888595

Summary: For students, managers and senior executives studying Brand Management.

A number of excellent books have been written about brands, but no book has really maximized those dimensions to the greatest possible extent, Strategic Brand Management sets the new standard.

Edition/Copyright: 3RD 08
Cover: Hardback
Publisher: Prentice Hall, Inc.
Year Published: 2008
International: No

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