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Strategic Communication in Business and Professions - 3rd edition

Strategic Communication in Business and Professions (ISBN10: 0395858690; ISBN13: 9780395858691)
ISBN13: 978-0395858691
ISBN10: 0395858690

Summary: Retaining their hallmark Model of Strategic Communication as a framework for their text, this distinguished author team presents a manageable, practical overview of oral communication skills in the workplace, including interpersonal and group communications and public speaking. The text's proven strategy focuses on four phases of the communication: process setting goals, knowing the audience, mastering skills, and managing anxiety. An ideal resource for majors and non-majo morers alike, Strategic Communication in Business and the Professions addresses communication challenges presented by new technology, the global marketplace, and increasing diversity in the workplace. Abundant real-world examples, applications, and practical tools motivate students to work through real communication challenges.

  • New! A revised public speaking section better emphasizes presentation basics and using media in presentations.
  • Real-world Focus on Business Communication boxes in each chapter, accompanied by critical thinking questions, examine communication practices in a range of businesses, including Federal Express, Mary Kay Cosmetics, and the United Negro College Fund.
  • Contemporary topics such as business ethics, negotiation and conflict management, work relationships, and the international marketplace are presented within a real-world context. less

Edition/Copyright: 3RD 98
Cover: Paperback
Publisher: Houghton Mifflin Harcourt
Year Published: 1998
International: No

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