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Strategic Management : An Integrated Approach, Update / With Upgrade CD - 6th edition

Strategic Management : An Integrated Approach, Update / With Upgrade CD (ISBN10: 0618543686; ISBN13: 9780618543687)
ISBN13: 978-0618543687
ISBN10: 0618543686

Summary: This leading strategy text integrates current research of developing trends with updated cases and increased coverage of technology. Highlights include new material on the link between performance and competitive advantage in Chapter 1; analyzing sources of competitive advantage and profitability in Chapter 3; and business strategy and game theory in Chapter 5. Plus, Chapter 6 covers how competition and strategy change as industries pass through different growth stag
es, and Chapter 9 addresses horizontal integration and strategic outsourcing.

All chapter-opening and chapter-closing cases are new and the authors have either replaced or substantially revised all Strategy in Action boxes. This edition also contains a new ongoing case on Dell, introducing relevant aspects of the company's strategy and performance to reinforce the practical application of key concepts and also illustrate how successive chapter topics tie together. Each chapter retains popular features from previous editions, including a chapter summary, discussion questions, and a Practicing Strategic Management section with four different exercises--Small-Group Exercise, Strategic Management Project, Article File, and Exploring the Web.
  • This edition features a total of 43 high-quality cases covering small, medium, and large companies (domestic and international). These companies include Napster, Nike, The Body Shop, Toyota, Treo/Handspring, The Video Game Industry, SAP, Wal-Mart, Kmart, AOL Time Warner, and Viacom.
...show more
Summary: This leading strategy text integrates current research of developing trends with updated cases and increased coverage of technology. Highlights include new material on the link between performance and competitive advantage in Chapter 1; analyzing sources of competitive advantage and profitability in Chapter 3; and business strategy and game theory in Chapter 5. Plus, Chapter 6 covers how competition and strategy change as industries pass through different growth stages, and Chapter 9 addresses horizontal integration and strategic outsourcing.

All chapter-opening and chapter-closing cases are new and the authors have either replaced or substantially revised all Strategy in Action boxes. This edition also contains a new ongoing case on Dell, introducing relevant aspects of the company's strategy and performance to reinforce the practical application of key concepts and also illustrate how successive chapter topics tie together. Each chapter retains popular features from previous editions, including a chapter summary, discussion questions, and a Practicing Strategic Management section with four different exercises--Small-Group Exercise, Strategic Management Project, Article File, and Exploring the Web.
  • This edition features a total of 43 high-quality cases covering small, medium, and large companies (domestic and international). These companies include Napster, Nike, The Body Shop, Toyota, Treo/Handspring, The Video Game Industry, SAP, Wal-Mart, Kmart, AOL Time Warner, and Viacom.
...show less

Edition/Copyright: 6TH 04
Cover:
Publisher: Houghton Mifflin Harcourt
Year Published: 2004
International: No

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