Summary: This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases.
Based on real-world practices and current thinking in the field, the Eighth Edition of Strategic Manageme ...show morent features an increased emphasis on the concept of the "business model" as a way of framing the issues of competitive advantage. The high-quality case study program has been expanded to 34 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text, the core case text, and now in a customizable casebook that instructors can create via the HMXChange Case Database.
New! HM ManagementSPACE encompasses the interactive online products and services integrated with Houghton Mifflin Management textbook programs. Students and instructors can access HM ManagementSPACE content through text-specific Student and Instructor Websites and via online learning platforms, including Eduspace, Houghton Mifflin's online Course Management System, and Blackboard/WebCT cartridges.
New! The four-color interior is designed to capture student interest and increase retention.
New! A Running Case Study following Dell Computer appears throughout the text. Students are introduced to different aspects of the company's management strategy and performance in the context of chapter concepts and practices. The ongoing study helps students grasp the interconnectivity of concepts across chapters.
New! End-of-chapter Ethics Exercises encourage students to consider how real-world application of chapter concepts may have ethical implications for managers.
Expanded! The library of case studies now totals 34 and features small, medium, and large companies, both domestic and international. Cases originate from case clearing houses (such as Harvard Business School), frequently-published casebook contributors, and well-known Houghton Mifflin authors. Featured companies and industries include Boeing, Apple, Google, eBay, the video gaming industry, Blockbuster Video, Whole Foods, BBC, Tsingtao Brewery, and Procter & Gamble.
The Micromatic online strategic management simulation offers a complete capstone business experience for today's learners. Micromatic engages and challenges players without overwhelming them. Its intuitive, flexible interface features professional graphics, while a wealth of tools for analysis, forecasting, reporting, and communication enhance the ease-of-use for students and instructors alike.
Outstanding pedagogical features include Chapter Summaries, Discussion Questions, Small Group Exercises, group Strategic Management Projects, and Closing Case Studies. ...show less
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