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Strategic Management : Integrated Approach

Strategic Management : Integrated Approach - 7th edition

ISBN13: 978-0618641628

Cover of Strategic Management : Integrated Approach 7TH 07 (ISBN 978-0618641628)
ISBN13: 978-0618641628
ISBN10: 0618641629
Cover type:
Edition/Copyright: 7TH 07
Publisher: Houghton Mifflin Harcourt
Published: 2007
International: No

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Strategic Management : Integrated Approach - 7TH 07 edition

ISBN13: 978-0618641628

Charles Hill and Gareth Jones

ISBN13: 978-0618641628
ISBN10: 0618641629
Cover type:
Edition/Copyright: 7TH 07
Publisher: Houghton Mifflin Harcourt

Published: 2007
International: No
Summary

Most of the chapter-opening and chapter-closing cases are new, and the authors have either replaced or substantially revised all Strategy in Action boxes. The Seventh Edition also contains a new Running Case on Wal-Mart, introducing relevant aspects of the company's strategy and performance to reinforce the practical application of key concepts and to illustrate how successive chapter topics tie together. In addition to numerous examples and hands-on activities, several new technology resources support instructors and enhance the learning experience for students.

  • This edition features a total of 35 high-quality cases covering small, medium, and large companies (domestic and international). Some of the companies and industries highlighted include Toyota, GM, Satellite Radio (XM vs. Sirius), the music industry, Staples, Charles Schwab, and Hewlett Packard.
  • New! Web-based Micromatic Management Simulation Game offers a complete capstone business experience, challenging students to make business decisions they will face as managers. Designed for graduate- and undergraduate-level courses, Micromatic presents real-world scenarios from pricing and budgeting to sales and operations. With its easy-to-use interface and comprehensive customer service program, Micromatic provides a dynamic, competitive learning environment with superior technical support.
  • New! The HMXChange Business Case Database allows instructors to assemble, maintain, and update casebooks from any computer with an Internet connection. The result is a printed casebook tailored to meet specific course goals.
  • New! The Eduspace online learning tool pairs the widely recognized resources of Blackboard with quality, text-specific content from Houghton Mifflin. Eduspace makes it easy for instructors to create all or part of a course online. Auto-graded homework exercises, tests, tutorials, and supplemental study materials all come ready-to-use.
  • New! Both the theory and case portions of the book now feature a four-color design to enhance student interest.
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