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Strategic Management and Competitive Advantage - 06 edition

by Jay Barney and William Hesterly

Strategic Management and Competitive Advantage (ISBN10: 0131542745; ISBN13: 9780131542747)
ISBN13: 978-0131542747
ISBN10: 0131542745

Summary: For undergraduate or MBA courses in strategy/strategic management.

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

Edition/Copyright: 06
Cover: Hardcover
Publisher: Prentice Hall, Inc.
Published: 06/28/2005
International: No

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