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Strategic Management and Competitive Advantage

Strategic Management and Competitive Advantage - 06 edition

ISBN13: 978-0131542747

Cover of Strategic Management and Competitive Advantage 06 (ISBN 978-0131542747)
ISBN13: 978-0131542747
ISBN10: 0131542745
Cover type:
Edition: 06
Copyright: 2006
Publisher: Prentice Hall, Inc.
Published: 2006
International: No

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Strategic Management and Competitive Advantage - 06 edition

ISBN13: 978-0131542747

Jay Barney and William Hesterly

ISBN13: 978-0131542747
ISBN10: 0131542745
Cover type:
Edition: 06
Copyright: 2006
Publisher: Prentice Hall, Inc.
Published: 2006
International: No
Summary

For undergraduate or MBA courses in strategy/strategic management.

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

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